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Shock Doctor: Video
SHOCK DOCTOR
Shock Doctor stands as the definitive leader in mouthguard technology and is widely recognized as a pioneer in sports protection worldwide. They are committed to merging design and technology to enhance protection and performance, a philosophy that has earned the trust of fearless athletes across a diverse range of products and sports, from youth to amateur to professional levels.
Shock Doctor: Text
Shock Doctor: Image
Shock Doctor: Text
Shock Doctor was looking for a creative agency to enhance their brand awareness, drive product trials, and ultimately boost sales. They decided that shifting their marketing efforts to the digital realm would be the most effective way to communicate and educate potential customers about their unique product features, distinguish themselves from competitors, build credibility, and support continued growth.
In March of 2020, Shock Doctor and Mazu Creative teamed up to develop a digital marketing strategy and action plan to optimize their marketing efforts for maximum profitability. Based on the recommendations, Shock Doctor decided to implement professional photography and videography, develop a creative strategy for each tournament, and conduct field product testing. These steps were essential to effectively communicate their brand value, product story, innovative technology, differentiation, and the benefits to athletes.
Shock Doctor: Pro Gallery
Ultimately, the eye-catching visuals, creative content strategy, and product testing significantly enhanced Shock Doctor's brand presentation, provided better insight into customer preferences, and gave them a competitive advantage. Below are some of the results achieved from these updates.
Shock Doctor: Text
Shock Doctor: Pro Gallery
Shock Doctor: Image
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